Brighthouse Needed a Change and They Have Gone for it
Electrical retailer BrightHouse the national retail chain specialising in the sale of home electronic and domestic appliances, sofas and other furniture and related products is proud of its relationship with Rays of Sunshine Children’s Charity.
Brighthouse help the charity make life easier for children with life threatening illnesses, purchase equipment for those children as well as aids for the hospitals and schools that care for them. Over the last four years they have received support from a number of companies including British Airways and Next. Last year BrightHouse became the charity’s largest corporate sponsor. This has been made possible by the growth of the business in general.
A more common thing people are current seeing is that one of the healthiest areas of lending is ‘buy now pay later’ finance available on the high street such as BrightHouse. People utilizing all of low or no interest deals are spending their money prudently and making their hard earned money go further by distributing the cost of high-value essentials such as sofas and consumer goods over a period of months. With the reduction in peoples spending, it seems that every store is getting in on the act and offering tempting finance deals.
BrightHouse was created out of Thorn-EMI, the owner of Radio Rentals, by Terra Firma, Guy Hands’s private equity group. It earned infamy for exorbitant APRs and expensive mandatory extra cover. Currentlythe retailer is on the front foot, working to clean up both its stores and its reputation as it embarks on a very significant growth programme. It plans to open 21 outlets next year and estimates that there is enough demand for at least 600.
It’s important that Brighthouse bare in mind that Many of the larger credit card companies have been taking flak recently for some of the ridiculous interest rates and tricks used to squeeze every last pound out of their customers. Brighthouse do not want to be percieved as doing the same thing. The rise of the world wide web has given credit card companies a new challenge to deal with as customers now have close to perfect knowledge of different rates and charges and can all too easily and quickly find a better deal, you no longer have to have the business knowledge of a top financier to avoid such pitfalls.
